• The Portent Blog

    News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

    PPC

    Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads

    If you’re an e-commerce retailer advertising with Google Ads, you’re almost certainly utilizing shopping campaigns already. Shopping campaigns allow you to generate product listing ad impressions on the Google search engine results page (SERP), using the product data housed in your Google Merchant Center account. Not only does Google take advantage of all the various...

    Internet Marketing

    The Best Post-COVID-19 Content Marketing Strategy

    The idea of a post-COVID-19 world feels alien and unattainable. As it stands, we’re still wandering through mostly uncharted, and widespread marketplace changes caused by the novel coronavirus. Add in the back-to-back plot twists that 2020’s scriptwriters fancy, and we’re all left with bated breath. Nobody knows the next subplot to drop in this year’s...

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    Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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    RainGage? Digital Marketing Diagnostics

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    The Portent Tone of Voice Generator

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    RainGage? Content Inventory

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    The Portent Content Idea Generator

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    Portent’s SEO Page Review Chrome Extension

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    The SERP Preview Tool

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    Click Worth Calculator

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    The Marketing Stack Explorer

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    The Link Recovery Tool

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